Gaining new investors requires effective communications that educate, instill confidence, and help potential investors become educated investors. An investor relations website is one of the most effective means of communication that can spur additional interactions that lead to real investments. The website’s design, though, needs to be a good one to help make it effective.
There’s no underestimating the importance of an investor relations website design that informs visitors and keeps them onsite to learn more. The more they learn and like, the more likely several eventually will choose to invest in your firm. You must ensure the website is designed properly to enable potential investors to learn more.
Importance of an Engaging Homepage
Your investor relations website design is highly dependent on a quality homepage that looks great and keeps visitors engaged. It also must make it easier for them to navigate your investor relations website to locate the information they need to confidently choose to make an investment. The homepage is the one page that gets the most visitors and gives them the first impression of your firm. You want that impression to be a positive one, which a good website design enables.
The homepage should combine visual elements, easy-to-read text, and possibly sound that helps keep the visitor engaged and on the page. The user experience is especially important for the homepage and translates into better positioning on search engines. Your home page should include information or links to pages that educate visitors on why they should consider investing in your endeavor.
Any text should be brief and easy to scan with the eyes while written in plain English that is easy to understand. A helpful guide with menu options that visitors can use naturally and without difficulty to locate the information they seek. Eye-catching visuals and easy-to-locate buttons make it easier to encourage visitors with effective calls to action.
Fast-Loading Pages Are Critical
The homepage and other web pages on your investor relations website must load quickly. Slowly loading pages frustrate visitors and could affect how they view your investment opportunities. Frustrated visitors often close web pages that load slowly and leave websites. Search engine algorithms also frown upon slow-loading landing pages. So it’s imperative that each page on your website loads and opens quickly with all major web browsers and while using Mac or PC systems.
When your investor relations website works seamlessly and loads quickly, visitors are more likely to stay longer. They also are more likely to visit more pages on your website to learn more. They might even choose to make an investment. The most popular search engines also like to see visitors staying longer and visiting more web pages and reward such websites with higher placements on relevant search terms.
Ensure the Website Works with Mobile Browsers
More people than ever are using smartphones and tablets to browse the World Wide Web. Smartphones in particular are very portable and offer easy access to Google and other search engines. The proliferation of 5G cellular service and high-speed Wi-Fi internet services make it easier than ever to use smartphones for surfing the web.
So you need to ensure your website and its content are optimized for smartphones and other mobile devices. All web pages and content should fit well and look great on smartphones and other mobile devices, which use browsers that differ slightly from their computer counterparts. Ensuring the website works well with those mobile browsers will give you the maximum reach and marketing effect from your investor relations website design.
