With the rise of digital marketing demands, corporate companies have started looking for effective and efficient tools to interact with their vendors, partners, clients, consumers, and employees. Videos offer them all the ingredients required for perfect storytelling. Whether you have a new product launch, mission statement, or promotional need, you rely on corporate videos to convey your message loud and clear. However, every video provides a unique experience due to different techniques. Have you heard about motion graphics? Many companies leverage this technique in their video content to boost sales and ROI. Motion design or motion graphics refers to animated videos with text, graphical images, and sound effects. They can use simple animations to complex intricacies depending on the requirement.
Agencies specializing in video production San Francisco often use 2D or 3D animation in videos to help increase brand recognition and marketing outcomes. If you plan to create videos with motion graphics soon, it will be better to study the upcoming trends. It will give you confidence in the work your video-making agency produces. Let’s quickly glance through a few of the possibilities in this sphere.
- Short-form videos
Short-format videos are consumed more and are driven by TikTok, Instagram, Facebook, and other popular social networking sites. People find them easy to scroll and watch. Hence, you can aim to create short marketing videos for your digital campaigns.
- Storytelling
Are you also into the Super Bowl? Some people follow it for the game, while others find the ads more appealing. If you watch the Super Bowl ads, you will see they are popular mainly for their storytelling. Hence, the focus should be on making video content emotional and memorable, whether for a TV commercial or social networking site. Storytelling defines a brand’s personality, distinguishing it from others.
- 3D motion graphics
Adding motion graphics always works in the video. However, companies often need help figuring out whether 2D or 3D effects should be incorporated. If you check expectations in 2025, everything hints at the use of realistic 3D visuals in motion graphics. Modern tools are very advanced, which makes high-impact graphics easy to create.
- Animation effects
Videos with expressive and dramatic effects are gaining popularity, driving demand for Video Editing Jobs. You can notice the widespread application of odd color tones, uneven textured overlays, etc. Many animators and video editors also rely on futurism-style videos for digital customers. However, there is a preference towards fluidity, too. Dynamic transitions between the two clips are well-received due to their smooth-flowing traits. The days of simple and subtle transitioning effects are almost gone. What should you consider if you make an advert? According to experts, grunge effects add more visual interest by giving the video a realistic and raw vibe.
Having an internal videography team can be expensive. You can save a lot by giving the video content work to digital agencies with desirable skill sets. They will have all the gadgets, knowledge, and experience to produce high-quality videos for different purposes within different budgets. You don’t have to follow specific trends. They will take care of everything.
