TikTok is a prominent social media site and great marketing tool. Fast and simple to browse. It provides great modern effects and editing options and may quickly boost brand visibility. Many firms are achieving great ROI from organic or sponsored TikTok marketing initiatives due to its vast reach. Not only companies benefit from TikTok. TikTok’s Creator Fund rewards content producers with a large following and high-performing material. A single video might go viral and make a business or artist on TikTok famous, but most of these success stories were planned. An unexpected surge in popularity might transform your firm, but you must start carefully. We’ve covered all you need to know to create a TikTok account and start creating content.
Starting TikTok
New to TikTok, learning the technology and generating great postings might be intimidating. Start TikTok using these steps:
- Create a Business Account.
- Explore the Discover and For You Sections.
- Add your material.
Create a TikTok Business Account
TikTok has difficult account types, including Pro and Creator Accounts. They reduced everything to two options by 2021: personal accounts (with Creator capabilities) and business accounts, suggested for professionals creating brand recognition on this network. Download the app from your device’s app store and follow the easy sign-up steps to create a personal account. Log in and follow these steps to convert to a Business Account for free:
- Tap the TikTok Profile icon in the bottom right.
- Open Settings and Privacy by tapping the three parallel lines in the upper right.
- Select Manage account.
- Switch to Business Account.
- Next, choose the company category that fits you.
- Hit Next again to confirm.
Discover and For You Page Usage
Tap the Discover tab next to the Record button to see what’s popular and get ideas for future postings. It displays the most popular hashtags, sounds, and effects by views. After creating your TikTok profile, you’ll see the For You page. When you create your account, you specify your interests. This tab displays material depending on the videos, accounts, and hashtags your profile interacts with as you use TikTok more. Your material should go on the For You page to get brand visibility, views, followers, and loyal consumers. You may use both of these sites to learn more about the material popular in your niche or with your target audience without moving to a Business Account, which gives extra tools to help you plan your content strategy.
How to Make TikTok Video
Since TikTok’s popularity hinges on users’ inventiveness, producers and marketers are always looking for new ways to generate videos with more views. In addition to choosing a content theme, you must consider framing, sound, lighting, effects, and more. Choose between creating a video using the app camera or uploading one from your phone before posting.
After signing up for TikTok and brainstorming material, record and post your first video. Follow these steps:
- Tap Record underneath the screen.
- Swipe up to upload a phone video or tap the pink circle to record one.
- Select the pink checkbox to add music, effects, text, or stickers to your video after recording.
- Click Next to continue.
- Caption, hashtags, and other settings.
- Tap Post to upload the video.
Perfecting TikTok Videos
When shooting a TikTok video using the in-app camera, the right side has some cool features. How to utilize them to create better, more interesting content.
Speed Adjustment
TikTok’s in-app camera lets you change the recording speed. The standard shooting speed is 1x, while 0.3x and 0.5x delay the video. Options 2x and 3x speed up everything, which is excellent for shorter videos or comedy.
Correcting Video Length
You may now produce 15-second to 3-minute TikTok videos. Some consider 3-minute films a risk when advertising companies on TikTok, since shorter forms perform better and have higher video completion rates. Before choosing a post type or content format, conduct some study. TikTok is mostly used for fun, but it also has instructional information in longer formats. If you give value, viewers will come. You can make it easy on yourself and buy TikTok followers.
Add Music to Videos
TikTok became recognized for dancing crazes and enticing music. New TikTok users frequently question how to add music or sound effects to their videos to engage their audience. The app has several songs, including the newest chart-topper, that users may utilize as video backgrounds. Business customers may utilize the Commercial Audio Library’s nearly 500,000 songs without copyright issues.
TikTok Video Montage Instructions
TikTok’s Duet and Stitch capabilities let you broadcast several videos side by side or include up to five seconds of another user’s video. The Duet and Stitch capabilities are wonderful for responding to existing material, but merging many sequences into a post is a typical TikTok editing approach without other users’ movies. The novice may find it difficult, yet it takes less than a minute.
TikTok Success Tips
Anyone can learn how to use TikTok to produce and post videos, but you need to plan to market your business and make money. Your material must appeal to your audience. Thus, the true challenge is how to generate good TikTok videos like influencers Charli D’Amelio and Khabane Lame or companies like Chipotle or Netflix. Follow these expert tips:
- Avoid unnecessary introductions — TikTok users prefer direct videos, so make a strong start. Try to grab viewers’ attention right away and make engaging films they’ll want to watch again.
- Label posts with trendy hashtags and noises to improve views from your target demographic and follower count. You can uncover the most popular hashtags in the Discover tab, but make sure they fit your content topic — piling up popular but irrelevant hashtags won’t help your content strategy.
- Work with other creators — Partner with a prominent TikTok maker who’s following is similar to yours to try influencer marketing.
- Learn from Netflix and make your content relevant. Their TikTok success is due to repurposing moments from their most popular episodes with amusing comments to make them relevant.
These strategies may help anybody succeed on TikTok. Be innovative and persistent to grow your corporate or personal TikTok following.
