Have you ever wondered how some e-commerce stores manage to look both beautiful and functional? Moreover, such stores manage to do so without compromising on performance. Where does the secret lie? It is usually a matter of the platform that is used for building such a marketplace. This article is aimed at discovering one of such platforms – Webflow. However, is Webflow good for e-commerce? In general, if you’re looking for a solution for your store that’s visually unique, easy to manage, and scalable, Webflow could be the perfect choice for you. So, let’s dive into why Webflow might be just what you need to create your dream online store.
Why Should You Choose Webflow for E-Commerce?
It is exciting yet stressful to launch an online store. Usually, you can easily get overwhelmed by the number of e-commerce platforms available out there. That is why Webflow stands out as it offers the design freedom of custom-built sites and the simplicity of a user-friendly platform. We are sure you would like to have something that truly represents your brand. Therefore, Webflow can be exactly what you’re searching for.
You may have already noticed that other platforms lock you into rigid templates and complicated functions. At the same time, Webflow lets you customize everything you need, including your store’s layout and the tiniest details of every button. So, why choose Webflow? Because it is a perfect choice for business owners who want great brand awareness and representation without sacrificing functionality.
What Are The Factors That Make Webflow Stand Out for E-Commerce?
There are many factors that make Webflow so beneficial for your e-commerce store. However, we would like to focus on the most outstanding ones. let’s explore them.
#1 Complete design freedom
Webflow gives you control over your store’s design. It makes it possible to find a balance between a minimalist aesthetic and something bold and unique. Even though you get a blank canvas, you have the power of a website builder for everything you need.
#2 No-code solution (unless you want to)
Many people are worried about various platforms because of their technical background. It’s absence if to be precise. However, if you are not a coder, it’s not a problem with Webflow. Its visual editor makes it easy to drag and drop elements, so you can build a stunning website without writing a single line of code. Of course, you may need some developers for more complicated tasks. But it’s nothing like custom development.
#3 Tailored e-commerce features
We should e,phasize that Webflow includes all the essentials needed for running an online store. It has features like easy payment integrations, product management, and order tracking. Basically, everything you need to run a smooth operation is built-in. This way, you won’t need to rely on plugins or third-party tools for basic e-commerce functions.
#4 Optimized for mobile
We won’t surprise you when we tell you that mobile shopping is taking over. That is why your store needs to look great on any device, particularly mobile phones. With Webflow, you don’t need extra responsive development as it automatically ensures your site is responsive. It can adapt to mobile, tablet, and desktop screens. So, you can attract all types of customers for a positive shopping experience.
#5 Being in control
Another great thing about Webflow is that it gives you the control you need. You’re not just locked into pre-made templates or a rigid structure. Imagine you want to change the checkout flow or customize your product pages. You can do that with Webflow easily to adapt and grow your store.
#6 Top-notch SEO
Webflow is built with SEO in mind. You can easily edit meta tags, create clean URLs, and manage alt text for images. Altogether, all these things help improve your website’s search engine ranking. This makes it easier to get noticed by Google and other search engines without additional plugins.
#7 Fast, secure, and reliable
We bet no one likes a slow website, especially when shopping online. Do you want to provide your customers with quick loads and pleasant shopping? Webflow is the answer. Moreover, it has SSL encryption. What does it mean? It implies that your customer’s data is completely safe while shopping.
#8 Useful insights and thorough analytics
One more great benefit of Webflow is its built-in analytics. You get all the required insights into how your store is performing online. This way, you can track different indicators like product sales, customer behavior, and more. As a result, this valuable information can help you make smarter business decisions.
These are just the main benefits that Webflow can provide you with. As soon as you start implementing your online store using the Webflow solution, you can find even more advantages it brings.
What Things Should You Consider When Opting For Webflow?
As you may have noticed, this unique platform has a lot of great features. However, we would like you to know its limitations as well. Let’s discover what you should remember.
#1 Not a one-size-fits-all solution
If you are a startup owner or have a small or medium-sized store, Webflow is a great option for you! However, if you’re running a large store with various complex needs, you might come across some limitations. In these cases, you may need some third-party solutions (which is not a problem as Webflow has a seamless integration of third-party services).
#2 Learning curve (especially for advanced features)
Of course, it is easy to get the basics of Webflow. Nevertheless, when you want to make the most of its features, you need deeper knowledge. There are two options to choose from: outsource an experienced team to do the work for you or invest a little time and money in studying.
#3 Transaction fees on lower plans
There are different plans to choose from. Webflow suggests various plans. However, when you use lower plans, you may be charged extra transaction fees. So, when you want to scale your store quickly, make sure to consider that all these fees can add up. This is an important aspect to regard.
#4 No built-in POS system
This aspect makes Webflow different from Shopify – it doesn’t offer a point-of-sale (POS) system. What does it mean? If you are a store owner and have both online and physical stores, we should note that you’ll need to use a third-party solution for in-person sales.
#5 Third-party services required (for some features)
We have already mentioned it briefly. Even though there are a lot of great features provided by Webflow for successful e-commerce, there are still some advanced features (e.g., email marketing, loyalty programs, etc.) that require third-party integrations. Good news! Webflow is friendly with third-party tools.
Final Words
When you are looking for a customizable, design-driven, and easy-to-use platform, Webflow is a great option for you! Choose Webflow and get all the freedom to build a store that reflects your brand vision.
Are you ready to create an online store that stands out? Partner up with a reliable software partner and discover it yourself that Webflow can be just what you need!
