In today’s competitive marketing environment, brands need to find unique ways to stand out from the crowd. One such way is through the use of advertising inflatables. These inflatable advertisements are not your regular billboards, they’re large, eye-catching and interactive, making them an ideal choice to capture consumer attention. But how exactly do we design such large-scale inflatables to ensure they’re impactful and attractive? Let’s delve into some best practices!
Choose the Right Colours
The colour scheme employed in your inflatable advertisement plays a crucial role in its appeal. It is advisable to use bold, bright and contrasting colours to grab attention. Additionally, the colours should align with your brand image and the message you’re trying to communicate.
Make Use of Space
Remember, inflatable advertisements are three-dimensional, so you should utilize all the available space effectively. However, keep the design clean and uncluttered. Too many elements can confuse the viewer and dilute the advertisement’s message.
Keep Branding Consistent
It is essential that your inflatable advertisement aligns with your overall brand identity. Consistency in branding elements like logos, taglines, and imagery helps to reinforce your brand’s image in the mind of consumers. This aids in increasing brand recognition and helps create a strong brand personality.
Ensure Readability
Inflatable advertisements are often huge and seen from a distance. Therefore, it’s vital to ensure that your text or message is large enough to be viewed from afar. Fonts should be clear and legible without sacrificing the aesthetic appeal of the advertisement.
Create an Emotional Connection
The main goal is not just to draw attention but to evoke a response. Design your inflatable advertisement in a way that resonates with your target audience on an emotional level. This could be achieved by using powerful imagery or catchy slogans that align with your audience’s values or aspirations.
Consider The Environment
Where your inflatable advertisement will be displayed can greatly affect its design. For instance, an inflatable placed near a children’s park could incorporate playful elements, whereas, one near a business centre could adopt a more professional tone. Also, consider natural elements like wind and sunlight while designing, as they can impact visibility and stability.
Get Creative
Finally, don’t be afraid to think outside the box. Inflatable advertisements provide a fantastic opportunity to showcase creativity. Use unusual shapes, installations or interactive elements to give your brand a distinct edge.
Designing an eye-catching inflatable advertisement does require some effort, but the results can be well worth it. Aim for a design that embodies your brand, effectively communicates your message, and most importantly, delights viewers and passersby. Because in the end, it’s all about creating memorable experiences for your audience that breathe life into your brand.
