Customer loyalty is vital for any salon business. Offer a great service and leave your customers feeling a million dollars and they’ll come back month after month.
No doubt, you love your regulars. But if you want to make the most out of your business, you might be thinking about ways of offering more to them – and boosting your profits in the process.
In a market where competition is always fierce, offering a diversified array of extras is not just a smart business move—it’s essential. Let’s explore some of the most lucrative and customer-pleasing extras you can introduce in your salon.
Special Occasion Packages
Special occasions call for special services, and salons can capitalise on this by creating bespoke packages for events like weddings, proms, and birthdays. A comprehensive bridal package, for instance, can include a trial session, wedding day styling, makeup application, and even a pre-wedding skincare regime. Prom packages could feature hair styling, makeup, and a manicure.
These packages can be marketed as luxury experiences, emphasising the convenience and exclusivity of having all beauty needs met in one place. Collaborating with local event planners and bridal shops can also drive traffic to your salon.
Offer Free Samples
Offering free samples is an effective way to introduce clients to new products and services while subtly encouraging future purchases. This strategy works well with high-end hair care products, skincare lines, and even fragrances. Partner with brands to get complimentary samples and use these as part of your marketing strategy.
Not only do free samples enhance the customer experience, but they also provide an opportunity to educate clients on how to use the products effectively. This can lead to increased sales, as customers who try and like a product are more likely to purchase it.
Extra Services
Expanding your service menu to include additional treatments can significantly boost your revenue. One highly popular service is spray tanning. With the rise of health-conscious clients seeking safe alternatives to sunbathing, spray tanning has become a sought-after service. Investing in quality equipment and training your staff on a spray tanning course can set your salon apart from competitors.
Other extra services to consider include lash extensions, brow tinting, and even express facials. These services can be particularly appealing to clients looking for quick, transformative treatments that fit into their busy schedules. By offering a wide range of services, you cater to diverse client needs and maximise the potential for up-selling.
Loyalty and Rewards Schemes
Implementing a loyalty and rewards scheme is a proven method to increase client retention and encourage regular visits. Such schemes can be simple, like a points-based system where clients earn points for each service or product purchased, which can then be redeemed for discounts or free services. Alternatively, you can offer tiered memberships that provide exclusive benefits such as priority booking, complimentary upgrades, or birthday treats.
The key to a successful loyalty programme is to make it engaging and rewarding enough to keep clients coming back. Personalisation is crucial – tailoring rewards to individual client preferences, perhaps even letting them choose their own reward, is a great way to maintain that connection.
