In 2024, businesses simply must take advantage of the latest technology, if they do not want to fall behind their competition. It has the power to solve many organisational inefficiencies and allows companies to find new opportunities ahead. In this article, we will explore some of the most essential technology strategies today, as well as name the leading firms that specialise in helping you boost your business through them.
Automation and AI
Perhaps the most important technology strategy today is automating business processes, and the ability to do so has been hugely improved by Artificial Intelligence (AI).
Automation is all about increasing productivity and reducing human errors, by allowing technology to take over the repetitive tasks that every company has. From the demand-based automatic reordering of inventory items to machine learning algorithms for predictive maintenance, these tools can streamline operations significantly, freeing up your staff to focus on strategic activities instead.
Thanks to the huge recent improvements in language learning models, AI can now be applied in a huge variety of business functions. From marketing, such as optimising ad placements in real-time, to human resources, including the process of screening resumes during recruitment. Any business that does not already make use of AI to automate their processes is limiting its own potential.
Data analytics and business intelligence
Data is one of the most valuable assets for any organisation. Therefore, implementing robust data analytics and business intelligence tools is an essential strategy.
There is a wide range of smart tools to choose from, which can be used to analyse a huge amount of data quickly and accurately. It can provide valuable insights into market trends and customer behaviours, as well as the organisation’s performance and productivity levels. This data is not just helpful in individual campaigns or strategies – it’s the business intelligence that you need to make highly informed decisions at all levels.
Cloud computing
Cloud computing is about storing your IT infrastructure on a cloud. This typically comes in the forms of Platform as a Service (PaaS) or Software as a Service (SaaS). There are numerous benefits of moving to cloud computing.
Firstly, cloud platforms are a lot more cost-effective and scalable. The company does not have to invest in its own servers and systems – it is all readily available on a third-party cloud. Scaling your operations, as a result, is also much easier and cheaper, since all you have to do is purchase more features or server space as and when you need it.
Not only that, cloud computing can be a much more secure option for many organisations. The major cloud platforms offer regular security updates and patches to ensure that your company data is secure. They are also the ones investing in latest technology and cybersecurity methods to meet ever-changing regulatory requirements. As such, cloud technologies offer the level of flexibility that is needed in a modern business.
Mobile-first approach
With so much of our world now existing on smartphones and tablets, adopting a mobile-first approach is a crucial strategy for the majority of businesses. This includes designing websites, apps, services, and platforms that are not just mobile-friendly, but have a mobile-first approach.
This goes beyond a responsive design. It prioritises the most critical features for mobile users, considering factors like smaller screen sizes and potentially limited bandwidth. It leads to a cleaner and more focused design, improving user experience across all platforms. This may also extend to internal business processes, such as mobile-friendly solutions for expense reporting or time tracking.
Internet of Things (IoT)
IoT technology is used to provide valuable data and improve operational efficiency of a business. From smart sensors in manufacturing to connected devices in retail – it is all about the way businesses optimise their processes for maximum productivity.
For example, companies that specialise in manufacturing will use IoT to monitor the performance of their equipment in real-time. Together with this, they can enable the previously mentioned predictive maintenance, which reduced downtime and extends machinery lifespan in the long-run. Incorporating IoT into your business strategy will drive innovation more effectively.
Companies that provide essential technology strategies
Incorporating new technologies into an organisation is no mean feat, which is why you will likely need the support of companies which specialise in such projects. Here are some of the leaders in the industry:
- MakingSense: Making Sense specialises in creating impactful digital experiences by combining excellent coding with outstanding design. With 15 years of experience under their belt, they help businesses scale and grow faster, disrupting industries with the latest technological developments. Their agile project management approach focuses on long-term business goals, ensuring that you future-proof your operations for years to come.
- PwC: Offering a wide range of technology services, including cloud computing, data analytics, and cybersecurity, PwC specialises in helping businesses integrate technology throughout their operations. They focus on using data analytics and AI to uncover valuable insights and drive strategic decision-making.
- Accenture: Accenture is a technology strategy and advisory company, supporting organisations that align their tech investments with business objectives. They offer expertise in areas like cloud strategy, IT value optimisation, and digital transformation, helping businesses maximise the value of their investments in the latest tech tools.
Conclusion
As technology continues to evolve at a rapid pace, businesses need to remain agile if they want long-term success. Experienced technology partners are there to help you navigate the complexities of digital transformation.
